Beeragency gives German breweries local insight, transparent reporting and accountable execution in China.
Many breweries lose visibility once their products leave Germany. They no longer know where the beer is sold, at which price, how distributors perform or whether marketing is executed effectively.
We act as the brewery’s outsourced team in China - providing facts, coordination and local execution without requiring a full in-house organization.
The China Control Reset is a focused three-month engagement that creates a verified market view and a practical decision about what comes next.
Understand customers, channels, prices, inventory and execution.
Review partners, margins, positioning and commercial dependencies.
Decide what should continue, change or stop.
Translate the strategy into priorities, owners and measurable outcomes.
Market entry and re-entry, positioning, portfolio, pricing and channel strategy.
Distributor development, channel execution and performance management.
Planning, social media, e-commerce, exhibitions and brand activation.
Import coordination, logistics, labelling, reporting and administration.
Felix is an F&B and FMCG executive, entrepreneur and hands-on operator with more than 10 years of experience building and scaling businesses in China.
Having spent more than a decade operating on the ground in China, Felix combines a European management perspective with a practical understanding of Chinese consumers, distribution, business culture and cross-cultural leadership.
Established and export-ready
Executive sponsorship
Reliable supply capability
Multi-year commitment
Passive container trading
Unverified market stories
Guaranteed sales promises
Shortcuts that damage long-term value
Book a focused 30-minute conversation about your current situation, objectives and most important challenges.
